A year-long campaign in the making and one of the biggest project we've ever done for H&S. For most consumers with dandruff issues, it's all about trying out different brands hoping for one that works. What if, just like skincare, you can choose the shampoo that matches your scalp condition best?

In a worldwide category-first, we successfully implemented and launched a range of personalised haircare for H&S, opening up a new market, educating and introducing the idea of getting tailor-made haircare for different dandruff severity. We went all out; creating works encompassing TVC, digital videos, online demo content, OOH, e-commerce assets, digital banners and more.