A senior creative with 15+ years of experience. Bilingual and bicultural, with equal fluency across Western and Chinese creative contexts — and the experience of working on both sides of the brief. Bringing together strategy, design and culture to build brands that people remember.

Creative Strategy • Brand Systems • Art Direction

Launching Personalized Haircare

饿了么时令官

Don't let Dandruff Badmouth You

Fear of Judgment

Bare A Breast

大牌来了

新零售送礼IP

Follow Your Dreams

Smell A Memory

Lux