Bare A Breast


Winner

Cannes Young Lions Singapore


Singaporean moms typically stop breastfeeding when they end maternity leave and find themselves having to breastfeed in public. Save The Children wanted to encourage them to push on for 6 months and continue to feed their babies breastmilk exclusively. 


‚ÄčThe Bare A Breast Movement gets non-moms involved in creating a breastfeeding friendly environment, by "baring" a nipple as well.