A Fragrance Journey

Who doesn’t want smooth hair? How about smooth hair which smells amazing at the same time too? Rejoice is launching their first fragrance series and we want to bring every young women on a fun and joyful fragrance journey. We teamed up with a fantastic illustrator who created beautiful and whimsical drawings of flowers that used across various touch points.

Agency: Saatchi & Saatchi Shanghai

Group Creative Director: Jazzy Chan

Creative Director/ Associate Creative Director: Andy Nai, Chanfron Zhao

Creative Group Head: Wong Shi Min